Rowntree’s Fruit Pastille:

A playful kids sweet with a mad hatter feel to the posters.
A positive and immediate response from the public. APG Print award

TV commercial trilogy – That ran with a child being captured by fruit.The child was repeatedly asked by the presenter not to eat the fruit, but the product is so alluring and he give in to his taste buds. The kid is enveloped by the fruit in each different story.